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Lighthouses...

Guide and direct ships...

To help them steer away from danger...

And toward their intended destination.

Effective lighthouses...

Stand tall...

In the right place...

And have lights that...

Shine clear...

And bright.

Sailors rely on trustworthy lighthouses to show them the way and lead them to safe harbor, especially when their onboard GPS system fails them. 

Without lighthouses, many ships would never make it where they want to go.

Great communicators...

Guide and direct audiences...

To help them make decisions that keep them from failure...

And moving toward their goals.

Effective communicators...

Stand tall...

In the right place...

And speak...

Clearly...

And in a way that earns attention.

Audiences rely on trustworthy communicators to show them the way and lead them toward their goals, especially when their own intuition fails them. 

Without great communicators, many audiences would never make it where they want to go.